The age-old question: Cape or no cape?

"No Capes!" - The Incredibles 2004

Superhero  capes are often associated with the ability to fly, which makes sense because superheroes look more heroic when they have capes rippling dramatically behind them as they dash off to save the world. Of course, not all superheroes have capes, simply because the cape doesn’t suit their abilities. However, the cape has been around for quite a long time. Before Superman and Batman burst onto the scene in the 1930s, Zorro, D’Artagnan of the Three Musketeers and Roman generals all notably rocked capes. Zorro himself falls into the Spanish genre of drama and fiction known as capa y espada, or “cape and sword” or “cloak and dagger” in English. Characters in this genre are secretive adventurers who work outside the law, and their cloaks and masks hide their identities.

If I had a dangerous job working as a vigilante, I might reconsider my cape! Of course, the respectable Captain Dash always follows the letter of the law. Ask anyone and they’ll tell you that the superhero cape is a classic; plus, it protects me as I rocket around the universe, collecting data to keep citizens as informed as possible. The information my adventures provide creates knowledge and, as we all know by now, knowledge is power. My cape helps me strike fear into the heart of disorganized data.

Never fear! I am the caped crusader of marketing power here to help you make the right decisions. The cape is just a perk of the job.


**Disclaimer: I may equip you with superpowers, but I recommend leaving the cape at home most of the time. Trust me, a cape caught in a car door or trampled underfoot on a busy sidewalk is a real drag.