Windows 8 and the new birth of Business App


App are cool, business app are cooler.

When Windows 8 hits the markets on October 26th a new generation of business applications will begin. It’s true that the introduction of the iPad by Apple spurred a growth in business applications but Microsoft feels that many businesses are holding out for an app “that provides deep, out-of-the-box integration with their backend infrastructure and security services.” When the new software package comes out, businesses will find at their disposal a new resource to help their company succeed in reaching customers.

One example of this is the furniture store Rooms To Go, who plan to use Windows 8 to connect more efficiently to their customers. One way they plan to use business apps on the Surface Tablet to keep inventory on different products on the display floor and in the stock room. Furthermore, they plan to use the apps to have virtual shopping carts for customers and to check them out quicker.

Microsoft feels that specific features about their new software will give them a leg up over Microsoft and Android- their primary competition. One particular feature they hope businesses is the new tile-based start screen. Under this feature, each tile will represent an application. Each of these tiles will display some relevant information to this application such as the main KPI for a company. The organisation can choose to show specific analytics to its employees. Microsoft hopes businesses will be attracted by the ease of use that this feature displays; a company will now be able to just quickly scroll to see what apps warrant their immediate attention. Erwin Visser, senior director for Microsoft's Windows Commercial group, further argues that Windows 8 offers “chips, provides management, security, and virtualization features” that are currently unavailable on a iPad or Android tablet.

Furthermore, Windows 8’s pricing scheme will benefit both developers of the applications as well as business. Prices will start at $1.49, 50 cents more than the base price for Apple and Android apps. Developers will benefit from this pricing and they will earn more revenue for an app. Additionally, after $25,000 revenue from an app Microsoft will drop the percent they collect from the typical 30% to 20%. This gives developers an advantage to run their app on Microsoft over their competitors since 25,000 is a fairly low level of revenue necessary to attain. Businesses, subsequently will have an advantage in using Microsoft 8 because they will have the opportunity to test an application for a week before paying the full price. So, despite having to pay a bit more for the cheapest app, businesses do not have to worry about purchasing an app and then finding out it doesn’t pertain to their company.

We’d love to hear your feedback on both Windows 8 and the CaptainDash application so don't hesitate to make a review on the windows store and let us know what you think!