The latest buzz in the data universe is that infographics are the hottest new way to display information. More visual than simple text yet more informative than numbers and charts, they’re the new way of show-and-tell in this data-driven world.
An infographic can serve many purposes. It can educate or inform your audience, promote your business, or simply tell a story. The beauty of it lies in the fact that it can communicate a message simply and effectively through a combination of data and images.
If your goal is to convince your reader to not to drink and drive, you can simply present information that reveals the consequences and dangers through statistics and powerful imagery.
If you want to promote your company, you can detail information and statistics that make it clear that your product will give x and y benefits for your consumer then present statistics that support the effectiveness of your product.
Your company has a lot to benefit from creating infographics for use as promotional material or disseminating them through your social media platforms. That being said, it’s important that you follow certain rules of thumb in designing and creating the content of your infographic in order to ensure that it accurately and compellingly conveys the intended message to your viewers.
Here are a few tips to ensure that your next infographic is engaging, fun, informative and shareable.
First impressions are important: your viewer’s initial impression means everything. Don’t scare them away with an intimidating, jam-packed space full of letters and numbers. Your infographic should have specific images or words on it that pop in order to reel in potential readers.
Create a path down the page: decide on a path that you want your viewers’ eyes to follow as they read your infographic down the page. Pre-designate the specific path and then put in the information and images afterward in the order that you want your viewer to read them. Try to avoid a straight vertical path and rather opt for a slight zig-zag path, which is much more natural for the eyes to follow.
Avoid a white background: a white background screams corporate monotony. I recommend a light, neutral background color to help meld the text and images together and make the entire thing more aesthetically pleasing.
A fun yet clear font: it can be easy to become too committed to a specific theme. A letters-dripping-blood theme may seem like a good idea around Halloween, or perhaps an intricate calligraphy typography seems appropriate for an infographic about Victorian England. Sadly clarity must trump creativity when it comes to the font. Your text content is just as important as your imagery
Keep imagery simple and stylized: Remember, the focus of your infographic is meant to be on the meaning behind the images and numbers. You won’t get points for realistic pictures of a jumble of overly bright images; keep the bright colors only for things that you want to make pop, and keep images stylized and simple.
Creative graphs: The typical line and bar graphs that you’d find on Excel are boring and tired. If excel can make your graphs then what are you for? Keep graphs simple and intuitive to maximize viewer understanding, but shy away from generic graphs. Keep your visualization tools fun and fresh.
Human images tend to make the best impression: Studies have shown that abstract graphs are less memorable than graphs that resemble known objects. Try to anchor your visualizations around some sort of human-familiar object. For example, if you’re making a pie chart, turn the pie into a familiar circular object like a soccer ball or a clock.
Keep text to a minimum: Your infographic isn’t a list of statistics- it’s a form of visualization. Make sure that the text complements the visualizations and vice versa. .
It certainly helps to do a little research on your own as well. Check out an infographic-rich website like for inspiration like informationisbeautiful.net.
Over and out, The Captain