From Fast Fashion to Fast Data: How Zara made me understand Micro Services!

Zara illustration

In their bid to take over the world Zara turned the fashion industry over its head! The industry giants had set the rules. Namely that the fashion industry has to operate on a biannual cycle and that one has to wait a full cycle to be able to get their hands on new pieces (pieces that are already a season old). The fashion industry was a slow, lumbering beast that dictated the terms under which consumers functioned.

Then, Zara came along and offered the latest trends as often as twice a week. With such a quick merchandise turnover rate and affordable prices they captured the fancy of the fashion world. How do they do it? By never keeping stock. They manufacture pieces based on consumer demand. Their manufacturing system is modular and they can churn out the latest fashion over night. Now, most high fashion brands push 4-6 lines a year instead of the traditional two.

When I started my journey into the world of Micro Services I was struck by the similarity between Micro Services and Zara. Micro Services are disrupting the world of systems architecture too. They are modular and allow us to change and evolve our services in a matter of minutes as opposed to the days taken by Monolithic architectures.


By not being limited to the rules imposed by one singular language or by a centralized database, Micro Services enable our teams to be flexible and experimental with code. If one fails, the entire system is not affected. Replacing them or changing them is easy since the codes are small and simple.

It is this modularity that allows Zara and Micro Services to be agile and anti-fragile. In our world of giant retailers and big data it is Fast Fashion and Fast Data that are creating the real revolution!

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Written By: Meghna Verma Meghna Verma is the Content Manager at Captain Dash.  You can reach her on Twitter @M3GV3RMa .