Choosing the right web analytics solution for your marketing needs

Choosing a web analytics tool that is right for you in terms of your requirements, level of sophistication, and budget is no easy task given the number of tools out there. Here, we are not reviewing various available solutions, rather we are going to talk about the points to consider when you are shopping for the ideal solution for you.


Evaluate your needs. What do you need to accomplish, can your company implement the technical solutions, what is the frequency with which you need to generate reports and how reliable are these reports, is your current site compatible with the solution, what are the options and costs for adding more servers in the future and last of all, how much can you currently spend on this?

Examine the breadth and depth of the solution. Is it scalable, easy to use, intuitive, how fast are the reports generated, is the language easy to understand, and last are you able to configure the solution to suit your needs?

Think about the support system provided by the solutions provider. Is the support easily available, are there additional hidden costs, are there any tutorials provided, is there an online community support around the solution and are there any integration services offered?

Company track record. How long has the company been operational, is it stable, are they upfront about costs, is this their core business, are there updates, and is there a commitment to continuously improving their solution.

Approaching your analytics solutions from these four broad angles is a good way to whittle down the options till you are left with just 2 or 3 and from there on you can go into further detail to make your final choice.

At Captain Dash we believe that there is no real silver bullet as far as analytics solutions go. Every business has its own individual needs. This is the reason why when we create dashboards, we take into account the finer details of a given business and provide customised solutions for their needs.


Written By: Meghna Verma Meghna Verma is the Content Manager at Captain Dash.  You can reach her on Twitter @M3GV3RMa .